The Importance of Reliability of Data Protection

The reliability of data protection is the degree to which the data that are collected by a company are accurate, reliable and constant. Data from a business must be reliable to be used for analysis and decision-making.

Businesses must adhere to strict quality control procedures in order to ensure the accuracy of data. These include checks for data validation standard formats, as well as thorough data cleansing procedures. Expertise and experience of data collection teams are equally important. A knowledgeable team is more apt to follow the best practices and provide reliable data. A secure storage option for data and a technological infrastructure that is current can also help prevent errors that could affect the reliability of data.

Utilizing inaccurate or inconsistent data can lead to serious problems, both internally and externally. A data error could cause a company to display that a customer’s bank account has $100, when it actually has $1000. This can lead to financial penalties and losing confidence. Inaccurate sensor data from manufacturing equipment may also cause recalls and product defects.

Validity and reliability may be related, but are distinct concepts. Validity is determined by the accuracy of the data. For example, a list with duplicate email addresses or those that are not unique is not valid and should not be used to send marketing emails.

Reliability is about the consistency and accuracy of the data over time. For example, if you have two lists of customer email addresses from different sources that are identical but slightly different, it is not possible to use them to target a specific marketing campaign as they will not work or will not reach the right people. To maintain transparency and integrity it is essential to keep detailed records on the methods used to collect and modify data.

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